# Online Advertisements

Digital marketing techniques called [online advertising](https://medium.com/@careerinfowisitsolution89/online-advertisements-transforming-businesses-with-career-infowis-it-solution-9d8727743628) are used to advertise goods and services online. They include video commercials, social media promos, banners, and search engine ads. To increase brand awareness and encourage transactions, these advertisements can be highly customized, track user interactions, and target particular populations.